AI+ Marketing

By completing this course, you will be able to: 

• Apply AI to modern marketing strategies and workflows  

• Develop AI-supported content and personalization strategies  

• Use AI to analyze customer data and behavior  

• Apply predictive analytics to marketing decisions  

• Optimize social media and email marketing activities  

• Improve campaign performance using AI  

• Integrate AI into multichannel marketing campaigns  

• Apply ethical and responsible AI practices in marketing 

Module 1: Introduction to Artificial Intelligence in Marketing

• Understanding AI and its core components  

• Evolution of AI in marketing  

• AI technologies transforming marketing  

• Applications of AI in marketing  

Module 2: AI-Driven Content Strategy and Personalization

• AI in content marketing  

• Personalization through AI  

• Implementing AI in content strategy  

Module 3: AI in Social Media and Email Marketing 

• AI integration in social media  

• AI for email marketing  

Module 4: Leveraging AI for Marketing Analytics

• AI-powered analytics  

• Predictive analytics  

• Consumer behavior  

• Campaign performance optimization  

Module 5: Ethical Considerations in AI Marketing

• Ethical AI use  

• Regulatory compliance  

• Ethical AI marketing practices  

Module 6: Crafting an AI-Driven Marketing Strategy

• Strategic planning with AI  

• AI implementation  

• Scalable AI marketing plans  

Module 7: AI Integration in Multichannel Marketing Campaigns 

• AI in multichannel strategies  

• Campaign effectiveness  

• Future AI and multichannel marketing trends  

Optional Module: AI Agents for Marketing

• Understanding AI agents  

• Case studies  

• Hands-on AI agent practice  

1 day

Practical learning includes: 

• AI-powered customer insights  

• AI-supported content strategy  

• Personalized marketing campaigns  

• Customer behavior analysis  

• Predictive marketing analytics  

• Campaign performance optimization  

• AI-powered customer engagement  

• Multichannel campaign planning  

• AI agent marketing exercises  

Tools explored: HubSpot, Copy.ai, and ActiveCampaign.

• Exam Duration: 90 minutes  

• Questions: 50  

• Passing Score: 70% (35/50)  

• Format: Multiple-choice/multiple-response  

• Delivery: Online proctored examination  

• Retake: One free retake

• ntroduction to AI in Marketing — 10%  

• AI-Driven Content Strategy and Personalization — 13%  

• AI in Social Media and Email Marketing — 13%  

• Marketing Analytics — 13%  

• Ethical Considerations in AI Marketing — 13%  

• AI-Driven Marketing Strategy — 25%  

• AI Integration in Multichannel Marketing Campaigns — 13%  

• Marketing professionals  

• Digital marketing professionals  

• Marketing managers  

• Business leaders  

• CRM professionals  

• Professionals working with marketing analytics  

• Students and new graduates  

• Professionals looking to integrate AI into marketing strategies  

• Strong understanding of marketing principles, including segmentation, branding, and marketing mix  

• Familiarity with digital marketing tools and concepts  

• Comfort using CRM software and analytics platforms  

• Basic understanding of strategic marketing decision-making  

• Interest in applying AI to marketing practices and improving marketing efficiency